Objective:
AABTools is a B2B trader. offering a wide range of high quality innovative brands that represent the best in each of the product categories. They carry more than 8,000 products in 9 different product categories including tools, abrasives, material handling, safety and other equipment.
When AABTools approached us their website was not adding any value to their business.
Industry
- Industrial
Year
- 2020
The SEO Audit & Strategy
Our SEO team first diagnosed the problems with the current website: Assessing why traffic is slipping, then the website was revamped with proper CTA and fixing the problems with the site’s user experience. Once this was done on-page optimizations were taken care of including site speed and image optimizations.
Then we audited internal links making sure link anchor text and
targets were optimized correctly.
Content improvements were recommended to raise content quality site wide and was implemented in a phased manner.
Results:
Over the next several months AABTools achieved some very strong results with search engine optimization. The website saw an overall
Growth in visitors from organic search results.
266%
increase in new visitors from organic search results.
284%
increase in page views
218%
New Enquiries /Day
Increase in Sales
Increase in Overall Revenue
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