Client
Mirfa
Industry
Real Estate and Development
Scope of work
Brand Consulting
Visual Identity Development
Marketing Collaterals
A prominent real estate developer based in GCC, specializes in creating upscale and luxurious apartments and townhouses. With a portfolio consisting of two successful projects, Mirfa established itself as a recognized player in the real estate market.
Challenge
Challenge
Approaching Element8 for a rebranding initiative, Mirfa aimed to elevate its brand presence in the competitive UAE real estate industry. The challenge lay in distinguishing Mirfa IBC amidst a saturated market crowded with numerous real estate projects and developers.
Solution
Solution
Element8 devised a comprehensive strategy to revamp Mirfa’s brand. We delved into analyzing Mirfa’s unique selling propositions (USPs) and conducted an in-depth study of its standing in the competitive UAE real estate market. Simultaneously, we explored the audience insights specific to Ashton Park, a brand under Mirfa’s umbrella, to ascertain distinct avenues for differentiation.
Impact
Impact
The brand strategy and identity were crafted in unison, ensuring seamless brand coherence. Element8 undertook the creation of various brand assets: designing a brand-new logo, crafting compelling content, and developing visually engaging brochures for Ashton Park. Additionally, we meticulously curated a company profile for Mirfa and produced introductory videos for both brands, employing our videography expertise to amplify their brand narratives.