While Instagram has become the buzzing social media platform, new avenues for businesses have opened up in the form of the latest Instagram marketing trends. It is not a surprise that we spot multiple marketing trends on Instagram, some of them being highly innovative and effective.

Now, which of these cropping trends should you leverage to achieve your marketing goals? In this blog, we are going to share 3 major Instagram marketing trends that will boost your Instagram marketing efforts in 2023.

So, without further stalling, let’s get started:

1. Paid Marketing Partnership Tools 

Influencer marketing on Instagram has always been a rewarding option for businesses and marketers. The built-in paid marketing partnership tool only makes it easier for creators to tag brands in sponsored content to show their association with the brand.

Moreover, as a business, you can also repurpose the content from creators in your advertising materials. In simple words, when a creator selects your business as a trusted brand partner, you can use the tagged content for your marketing requirements.

Lastly, you should also consider the Collab feature offered by Instagram. It is a better option if you are at the stage of building brand awareness. The feature allows businesses and creators to invite each other for collaborations instead of a simple tag.

When you use the collaboration feature, the same content is featured on both the profiles and also appears in the feed of their followers. This increases the visibility of the content and offers a better reach for businesses.

2. User Generated Content (UGC)

There is no doubt that influencer marketing offers higher visibility and reach for business. However, you can never give enough credit to the power of user-generated content. Yes, there is hardly any better way to build trust and credibility than sharing content generated by users or customers.

As it turns out, many customers find it easier to trust brands that share UGC because a user can actually relate to the customer sharing their opinion. It is important to note that it is not necessary to rely on customer feedback as the only form of UGC. 

Instead, you can ask your customers and followers to generate content in exchange for perks like a free sample, gift, shout-out, feature on your feed, money vouchers, etc.

3. Live Shopping

Here is a quick question:

What is the best thing for a person who likes some product listed on your Instagram handle? 

You are guessing it right! Yes, it is the option to purchase the product directly from there.

You can do it by leveraging the shop feature on Instagram. It is not just great for the customer but it is also a boon for your business because it accounts for instant buying decisions due to the easy buying process. After all, many customers do not like the idea of reaching out to businesses to buy a product.

We hope that these Instagram trends will help your business to boost marketing efforts in the year 2023. For any questions or queries, feel free to reach out to us. Our team will be happy to help.