A Customer responsive online presence is not an option for companies in this digital era, rather it is a necessity. Website is the face of your business because when searching for specific services or products, the website is a primary spot where visitors interact and collaborate with the business. At this point, you must know that web architecture is more than interactive buttons and hues on a site page. Investing in your web design and UI/UX design shows how you wish to promote your brand, outperform the competition, and prosper worldwide. In this blog, we will jot down some of the upcoming trends in website design and UI design that you must match pace within 2023.
Typographic Hero Image
Something that the name suggests, this style actually gives your website a bold, heroic entry in front of the visitor. Typography-led hero images reduce or eliminate the burden of visualization on the image altogether and allow the message itself to carry the weight of the first impression. Rather than coming across as bare, these hero sections are created bold with much simplicity. They command attention the way a captivating news headline would and are very impactful. Moreover, they provide an excellent showcase for some tasteful, creative lettering styles. Put on something professionally descriptive in a bold and confident way that does not sound cocky or tacky and Boom! Typography-led hero images will make an impressive and long-lasting impression on the viewer for sure.
Retro is the Vogue
Well, we logically do understand why this theme is at such an uproar. The reason being that now that we are living in this digital age, it seems like the World Wide Web came a little too late. And even when it did come, there were no professional ‘web designers’ per say. So web designers today believe that it is their responsibility to bring out all those colors, design, pop and culture that the millennials have lost and are long forgotten back to the screen. With bright background colors, visible table layouts and robotic typefaces like Courier, bringing back the 80s and 90s is easy and revolutionizing. Ironically the old is eye-catching for the new breed of civilization and therefore retro these for web designing are here to stay unapologetically.
Visible borders
There is nothing more than clean structure and proper format that a user likes to see on a website. When instead of the expected chaos, random featurette and plethora of jargons bombarded, users get clean, crisp, formatted, structured and well laid out content, they appreciate it, even unconsciously. For the sake of unwariness, a website is built on a strict grid and then held together with the code. So now rather than keeping it inconspicuous and hidden from the view, UI/UX designers are making it rather extremely obvious and conspicuous by choosing layouts that reveal their foundation through simple borders and frames. And why not? It has several benefits from the eye of the user. It helps in distinguishing one section from one another thus making the page easier to scan and making space for more content without the page appearing crowded. The best part is that it adds a subtle 90s appeal which is in tandem with the retro vogue.
Handmade Graphics
Technology is the key but for the feeble heart of art, it is also getting quite mundane. It is always those basic, bright colors and dimensional shapes and quadrilaterals and just those other things you can create using those same set of digital tools. The perfection is seemingly too much and therefore any sense of personality is lost. Now web designers are looking for ways to find beauty in imperfection, which seems more real and adds more personal touch. Therefore it is safe to say that in 2023, DIY graphics will be used more by UI designers to foster more relatable interfaces.
Neo-Brutalism and Almost Brutalism
It will be brutal to not expect the rise of Brutalism in web and UI designing in 2023! For the sake of non-brutality let’s understand what this uprising concept is. The term comes from the French béton brut or “raw concrete,” which literally delivers the style as stark, honest and captivating. Brutalism is a utilitarian aesthetic movement from the 1950s that shuns decoration in favor of exposing and celebrating the raw materials used to construct a particular design. The reason why brutalism is at upsurgence is because it tends to describe more of a mindset than visual characteristics since by exposing materials of construction, brutalism has nothing to hide. It trades upon the lines of lofty ideals of beauty for the cold, hard truth. Some people even relate it to minimalism. However, both have key differences among each other. Though minimalism also takes a less-is-more approach, by reducing design to its essential elements, it doesn’t go as far as stripping a design down to bareness. For example, a web design following a minimalist theme will still pay attention to aspects like color scheme and typography choice whereas a website following the brutalist theme will throw out front-end styling altogether, and instead use plain white backgrounds and default computer fonts like Times New Roman. Therefore with this trend, web designers are looking for ways where there are not a lot of frills or other visuals, leaving color and text to really carry the project.
Bottom line
Imagination is an inspiration and a web or UI/UX designer is hardly then any different from an artist or designer. Henceforth, keeping these trends in mind and incorporating such dynamic and diverse elements to a website, we at Element8 create designs that exceed your aspirations and stirs something much more inherently valuable in your users. We don’t follow just one theme or tick mark boxes. Rather we create websites that are much more impressive, expressive and still be elemental.
